Changing the Public Narrative Around Gaming and Building Stronger Media Relations

How can the gaming industry reshape the public conversation and build a more open and constructive relationship with the media and wider society? Combining a short presentation with a discussion involving industry representatives, communications experts and journalists, this session will explore reputational challenges from different perspectives.
How is gaming currently portrayed in public debate? What can the industry do to communicate more credibly, transparently and effectively? How can it build trust and strengthen relationships with journalists and media organisations? Does the industry need to communicate more, or change the way it tells its story?