Changing the Game: AI Transformation in Sports Betting
20 Jan 2026
CC4.1
Sport Leaders Conference
What are new AI capabilities in fully automating the betting process, and how are partnerships between sports technology, media platforms and operators re-defining the mechanics of betting, and offering ultra-convenient services as part of users' wider digital media experience? What are the possibilities for AI - enriched viewing experiences, including live in-match infographics? How can AI optimise data analytics and provide highly granulated customer profiles, and enable operators to optimally engage bettors?