Fira Barcelona Gran Via,

19–21 January 2026

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The World Gaming Week Agenda

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Changing the Game: AI Transformation in Sports Betting

20 Jan 2026
CC4.1
Sport Leaders Conference

What are new AI capabilities in fully automating the betting process, and how are partnerships between sports technology, media platforms and operators re-defining the mechanics of betting, and offering ultra-convenient services as part of users' wider digital media experience? What are the possibilities for AI - enriched viewing experiences, including live in-match infographics? How can AI optimise data analytics and provide highly granulated customer profiles, and enable operators to optimally engage bettors?

Speakers
Behshad Behzadi, CPTO & Chief AI Officer - Sportradar
Deb Lee, Data & AI Operations Director - Entain
Konstantinos Papakonstantinou, Senior Head of AI - Kaizen Gaming
Mark Langdon, Group Sports Director - Spotlight Sports Group