Brazil is experiencing a unique moment – the consolidation of a new betting market. Looking through the three pillars of successfully entering a new market, 1) product, 2) marketing and 3) compliance. This case study looks at the main challenges of operating in an environment still taking shape: from regulation to building trust among operators, the government, and the public, as well as adapting international marketing practices to the specificities of local market. At the same time, how do you incorporate your new operation into your existing global footprint, platforms and reporting? Learn first-hand how to build local strategies, compliance, marketing, and audience engagement while maintaining international standards of integrity and innovation.