As key markets like Brazil, Nigeria and Cameroon have transitioned from grey operations, with a dominant pool of black-market operators, to structured, legal frameworks, how do regulated operators looking to (re)enter the jurisdictions, build market share from those already active, pre-regulation? This session provides a marketing playbook for operators seeking to build compliant scale. Key takeaways will Include a detailed breakdown of the largest regulated opportunities in 2025, analysing their scale, conversion and retention potential, an essential guide to the country-specific certification requirements for Google Ads, and best practices localisation penetration. Discover how to structure ad creatives and responsible gambling messaging to meet local regulatory mandates and cultural nuances, securing substantial customer acquisition and player trust in new markets.