Fira Barcelona Gran Via,

18–20 January 2027

The World Gaming Week Agenda

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Artificial Intelligence in Gaming: From Theory to Practice

18 Jan 2027
La Plaza Española
La Plaza

How is artificial intelligence moving beyond theory into real-world applications across digital entertainment and the gaming industry? This session will focus on practical experiences of AI implementation across different types of businesses: a game developer and operator, a company providing real-time value-added services, and an external consultancy offering expertise and specialist knowledge across multiple industries.
The discussion will be moderated by an experienced industry professional who has witnessed the sector's technological evolution first-hand.

Speakers
Alejandro Mowszet, AI Transformation & IT Director - Win Systems (Volaris Group)
Alex Ros del Saz, Former Managing Director - Halkkon Leisure Nortia
Olga Sargsyan, AI Lead - Zitro
Pep Prieto, Project Implementation & Digital Transformation Lead, BI & AI - IPS
Victor Gaspar, Chief Sales Officer - Multiverse Computing