Innovating Lotteries Workshop

Keeping lotteries relevant in the digital age.

Offering insight into untapped audiences and digital transformation, the Innovating Lotteries Workshop equips global operators with a playbook to capture and captivate the next generation of lottery players while building sustainable growth. Dive into case studies and data on brand development, product innovation and new revenue, covering everything from how to target Gen Z with an emphasis on social responsibility, transparency, and meaning, to how to get your non-digital players into the online ecosystem. You’ll also learn the truth on digital assets, collectables and gamification.