Fira Barcelona Gran Via,

18–20 January 2027

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2026 Gaming Customer Journey Workshop Agenda

Unlocking Player Lifetime Value

This workshop at delivers actionable frameworks and innovative tactics to master every phase of the iGaming customer lifecycle, from first touch CX design to long-term loyalty, maximizing acquisition, engagement, retention and ultimately, player lifetime value. 


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19 Jan 2026
    • WGF Keynotes
    • World Regulatory Briefing
    • Casino Leaders Conference
    • Innovating Lotteries Conference
    • Sport Leaders Conference
    • Cybercrime & Fraud Workshop
    • Entering New Markets Workshop
    • iGaming Customer Journey Workshop
    • Safer Gaming Workshop
    As competition ramps up, both online and land-based gaming face new challenges worldwide. Bally’s Las Vegas represents a once-in-a-generation opportunity to redefine the heart of the Strip. With the a ...
20 Jan 2026
    • WGF Keynotes
    • World Regulatory Briefing
    • Casino Leaders Conference
    • Innovating Lotteries Conference
    • Sport Leaders Conference
    • Cybercrime & Fraud Workshop
    • Entering New Markets Workshop
    • iGaming Customer Journey Workshop
    • Safer Gaming Workshop
    DAZN, the world’s leading sports entertainment platform, is transforming how fans experience sport. With the FIFA World Cup 2026™ expected to surpass $35 billion in global sports betting activity, and ...
    • iGaming Customer Journey Workshop
     
    • iGaming Customer Journey Workshop
    AI's impact on iGaming marketing accelerated dramatically in recent months. Here's what's happening: Discovery shifted to AI: ChatGPT handles one billion queries daily. Gen Z uses it as much as Google ...
    • iGaming Customer Journey Workshop
    Deep player understanding: how “data from everything” becomes actionable player archetypes and session insights that drive design, CRM, and responsible retention in regulated markets. The Fennica Rete ...
    • iGaming Customer Journey Workshop
    Witness the welcome journey that lifted first-time deposits by 2.2 percentage points and delivered an 86% NPS increase. Most operators are sitting on mountains of player data yet still struggle to tur ...
    • iGaming Customer Journey Workshop
    In an increasingly competitive and innovative market, segmentation is essential if marketing campaigns are to be successful drivers of conversion. Is it time for operators to re-consider the metrics u ...
    • iGaming Customer Journey Workshop
    How are gen-z's digital habits influencing their expectations of their iGaming experiences? How can AI and technology be used to capture Gen Z’s iGaming intent and expectations? Which gamified, social ...