iGaming Customer Journey Workshop Agenda

 

Smarter advertising and cost reduction through more effective creative execution. Platforms reward good creative – it gets better reach, lower CPCs, and stronger performance. Yet many operators still ...

 

Digital gaming operators hold vast amounts of data - but often do not tap into their data's full insight generating and engagement driving potential. What data is available for further granulation of ...

 

In an increasingly competitive and innovative market, segmentation is essential if marketing campaigns are to be successful drivers of conversion. Is it time for operators to re-consider the metrics u ...

What are the advantages to operators and to customers of controlled spending? Which strategies and in-game mechanics are effective in delivering the 'risk and reward' thrill customers seek, whilst mod ...