iGaming Customer Journey Workshop Agenda

 

Smarter advertising and cost reduction through more effective creative execution. Platforms reward good creative – it gets better reach, lower CPCs, and stronger performance. Yet many operators still ...

 

Witness the welcome journey that lifted first-time deposits by 2.2 percentage points and delivered an 86% NPS increase. Most operators are sitting on mountains of player data yet still struggle to tur ...

In an increasingly competitive and innovative market, segmentation is essential if marketing campaigns are to be successful drivers of conversion. Is it time for operators to re-consider the metrics u ...

What are the advantages to operators and to customers of controlled spending? Which strategies and in-game mechanics are effective in delivering the 'risk and reward' thrill customers seek, whilst mod ...