Whether advertising is a barrier to market entry remains an important topic for any business that has goals of either launching a new brand into existing markets and/or launching an existing brand into a new market.

It's hard to imagine the sports industry without the influence of betting, whether it's in-stadium flutters, branding on kits, or post match day collaborations. In Brazil, 39 teams out of the 40 that make up Serie A and B of the Brasileirão are sponsored betting brands, with similar numbers seen in other Latin American markets.

Considering emerging markets in Africa, Asia, and Latin America, along with the remaining potential in the US and Eastern Europe, this fireside chat provides the latest in-depth data on where global investment has been spent by gaming operators over the last twelve months.

The need for scalability while accommodating diverse markets, understanding shifting regulations, and making the investment required to remain competitive can be demanding for any operator no matter their size. 

Know Your Customer (KYC) is a critical process for gaming operators in order to fulfil their global regulatory requirements and protect against fraud, yet the data sources we take for granted in mature markets like the UK and US are often simply not available in markets devoid of traditional data points.

With Wynn set to establish itself in Ras Al Khaimah by 2027, and predictions that the UAE could eventually surpass Singapore in terms of gambling revenue, all eyes are on the Gulf. Beyond integrated resorts, what other gaming verticals can be successfully localised to Islamic tradition? 

The state of gaming regulation is constantly shifting, as new jurisdictions open up, while others tighten their rulebooks. What exactly attracts an operator to a specific market?