Speakers

Shireen Haddadeen is a senior CRM and growth leader with 17+ years’ experience at the intersection of iGaming, fintech, and regulated digital platforms. She designs scalable customer and lifecycle strategies that combine behavioural insight with systems thinking, turning complexity into clarity. Shireen has led global CRM and player strategy functions, built cross-functional operating models, and advised organisations on growth architecture and automation. She is known for connecting commercial outcomes with real customer and organisational behaviour, and for making invisible patterns visible.