Fira Barcelona Gran Via,

18–20 January 2027

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Shay Segev

Shay Segev

CEO, DAZN

Shay Segev is Chief Executive Officer (CEO) of DAZN Group, the ultimate sports entertainment platform that unites sports fans worldwide. DAZN’s proprietary and market-leading technology is redefining how sport is experienced around the world. Shay is responsible for overseeing the company’s global strategy and driving DAZN through its next phase of growth.

DAZN is the global home of European football, boxing, combat sports, the NFL and NHL internationally, and brings many other sports including basketball, motorsports, and golf to a global audience. DAZN’s vast portfolio of rights allows it to bring fans premium content from top-tier leagues and competitions, including the Bundesliga, FIBA, Formula 1, J.League, LALIGA, Serie A, and the UEFA Champions League. On DAZN’s immersive, interactive platform, sports fans can seamlessly watch, bet, play, share, socialise, and buy tickets and merchandise.

Before joining DAZN in 2021, Shay was CEO of Entain, a FTSE 100 sports betting and gaming company, where he oversaw a period of exceptional growth, including the acquisition of bwin.party and Ladbrokes Coral, and establishment of U.S. market leader BetMGM. He has vast technology and operations experience with a proven track record in transformation and scaling digital consumer businesses.

Earlier in his career, Shay held executive positions at Videobet, Playtech, Gala Coral and global software company Mercury Interactive. Shay has an MBA from the Kellogg School of Management and a degree in computer science from Tel Aviv University.

Sessions