Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025


ICE Barca 2025

IGBA Barca 2025

Olli Sarekoski

Olli Sarekoski

CEO, Veikkaus

Olli Sarekoski is the President and CEO of Veikkaus Oy, the Finnish national money gaming company. Veikkaus Oy holds the exclusive right to operate all gambling in Finland. Olli has been leading Veikkaus as a CEO since 2017 but has an extensive twenty years of history with Veikkaus as he joined already in 2003. Prior to his present post, he held different executive positions in business operations, strategy and planning. Additionally, Olli holds the Supervisory Chair of the European Lotteries Responsible Gaming and Sustainability Working Group, and he has also acted as the chairman of the board of Lotteries Entertainment Innovation Alliance (LEIA).

During his tenure at Veikkaus, the Finnish gaming system was reformed and the previous three operators Fintoto, Finland’s Slot Machine Association (RAY) and Veikkaus were merged into a single company. He has also successfully steered Veikkaus digitalization, led responsible gaming that requires full registration to all players as well as initiated Veikkaus international subsidiary, Fennica Gaming - an independent gaming solution and service provider born from an extensive heritage within the industry. Prior to Veikkaus, Olli was CEO of sports media Urheilutelevisio and he holds a Master’s Degree in Economics.