Speakers

Lucio Lamberti, PhD, is a Full Professor of Marketing Analytics and Analytics for the Business Lab at the Department of Management, Economics and Industrial Engineering (DIG) of Politecnico di Milano. He is the scientific director of Polimi’s Metaverse Marketing Lab, AXD Lab and Behavioural Research in Immersive Environment Lab (Briel). His research interests are in the fields of immersive technologies and their applications and the analysis of the role of emotions in purchasing processes. He is the author of over 80 scientific publications in books, journals, and conference proceedings.