Fira Barcelona Gran Via,

19–21 January 2026

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Speakers

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Åsa Thelin

Åsa Thelin

Head of Design & Experience, Svenska Spel

Åsa Thelin is Head of Design and Experience at Svenska Spel, Sweden’s national gaming company where she leads customer-centric product and experience design across digital and physical gaming platforms. With a focus on balancing innovation, player enjoyment, and responsible play, Åsa drives strategic design initiatives that enhance engagement and safety in a highly regulated market.

Sessions