In an effort to address responsible gaming risks, global regulators are setting new standards for safer gambling and player protection, with the pressure to identify harmful behaviours no longer driven by patrons opting to self-exclude. Yet operators have a powerful resource to stay ahead of the curse on regulatory obligations: data. In this keynote session, learn how a major omni-channel operator is leveraging technology and their analytical capabilities to apply responsible gaming best practices to both its land-based and online operations.

• How can you apply scientific approaches to responsible gaming? Making use of statistical process control (SPC) to identify at-risk-play.
• What’s the cost of getting it wrong? Using exploratory data analysis (EDA) to understand behavioural context and hidden biases.
• Removing silos: How can data be used to promote an organisation-wide and all-customer approach to player protection?