ICE VOX 2024
Forge a lasting relationship: Domestic retail and global online lotteries
Most nations or states around the world run their own lottery for citizens to play. Widely available through retail stores lotteries tend to fund state projects and give back to good causes. Playing the lottery is still an in-person activity but the state of play may be changing, with the online space offering convenience. How can you adapt lottery for modern retail and digitise people through a retail footprint?
· Working together to push the unregulated/unlicensed operators out of the market
· Reimagining the way that you engage people in the retail footprint
· How do you encourage people to go online so that you can capture their data?