Location and dates

ExCeL London

6-8 FEBRUARY 2024


ICE VOX 2024


Brand loyalty: Creating a simple and seamless customer journey

07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop

Whether in person, or online, customer experience plays a pivotal role in widening the appeal of the lotto industry with a broader segment of customers. Being able to understand what products and services customers want and then delivering them, is vital for the lotteries to remain relevant.

· Raising players’ expectations with key player profiling

· Adapting lottery for modern retail

· Nurturing unwavering brand loyalty


Luis Meneses, Chief Marketing Officer - Lotto.com
View all ICE VOX 2024