ICE VOX 2024
Brand loyalty: Creating a simple and seamless customer journey
Whether in person, or online, customer experience plays a pivotal role in widening the appeal of the lotto industry with a broader segment of customers. Being able to understand what products and services customers want and then delivering them, is vital for the lotteries to remain relevant.
· Raising players’ expectations with key player profiling
· Adapting lottery for modern retail
· Nurturing unwavering brand loyalty