Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE 2025

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Tech Revolution: Harnessing AI to Elevate Lottery Operations & Player Experience

22 Jan 2025
CC4.1
Innovating Lotteries Workshop

An exciting exploration of the role of AI in transforming the lottery industry, this session focuses on automation in operations as we question whether technology is always the best solution. While technology offers potential to streamline processes, it isn’t always a one-size-fits-all answer. A case study will demonstrate how AI can transform lottery operations, showcasing the impact of thoughtful technology integration, while you engage in critical discussions about the limitations of present market solutions, emphasising the need for tailored approaches that align with the unique challenges of the lottery landscape.

• Learn how AI can streamline lottery operations and improve player experiences.
• Discuss the limitations of technology and the need for tailored solutions in the lottery sector.
• Explore strategies for integrating technology while preserving the essential human element in player interactions.