20-22 JANUARY 2025
ICE 2025
Reinventing Charity Partnerships: Boosting Engagement & Revenue
22 Jan 2025
CC4.1
Innovating Lotteries Workshop
Transform your lottery operations by harnessing the power of charity partnerships, where financial success meets impactful purpose. Through a case study from the Postcode Lottery Group, we’ll explore how collaborating with charities enhances player loyalty and drives revenue.
• Discover how to craft partnerships that not only enrich your financial bottom line but also engage players in meaningful ways, turning them into passionate advocates for your cause.
• Learn strategies for choosing the right charity partners and creating impactful, meaningful campaigns.
• Learn techniques for measuring the impact of charity partnerships on revenue.