Growing Revenue & Customer Lifetime Value

In an industry where regulation is constantly changing, competition for new users is rife. LiveScore Group’s Sam Sadi, PlayOJO’s Andrew Steddy and LOTTO24’s Barbara Winderlich provide perspectives on the race for player acquisition.

Building a brand that truly stands out in the heavily regulated and over-saturated gambling sector is no mean feat. iGB met up with three industry experts in the form of Casumo CEO Francesco Postiglione, former 888 Holdings CEO Itai Pazner and ex-SIS head of marketing Paul Rees to delve into what really makes a hit brand these days.

Betano was just a tournament supporter of the biggest World Cup in history. Kaizen Gaming CCO Julio Iglesias Hernando outlines the FIFA journey, the architecture of its Tottenham agreement and why he thinks much of the sector still doesn't understand marketing.