Sustainable Gambling Zone

The global hub for safer gambling, sustainability and industry progress

Recognised by both the Vixio Regulatory Awards and Casino Guru Awards, the SGZ has evolved from its origins as the Consumer Protection Zone into a global platform for collaboration, innovation and practical action.

In 2026, the SGZ occupied a newly redesigned, highly visible space between Halls 4 and 5, creating an open hub for product discovery, networking, debate and knowledge sharing. The Zone brought together over 30 partners and 28 exhibitor pods, showcasing solutions across AI-driven risk detection, affordability, KYC, self-exclusion, player support, ESG, DEI and sustainability.

Fundraising And Charitable Impact

€462,500

Money raised since 2019

For organisations dedicated to safer gambling, player wellbeing and harm prevention.

€80,000

Was distributed equally to four charities at ICE 2026

The organisations were: Proyecto FES, FEJAR, BetBlocker and Fundación Convivir

€20,000

Each organisation received

To support work in prevention, treatment, education, digital wellbeing and community-level intervention.

2027 Agenda

Scope Of The Zone

Expanding to include ESG and DEI while keeping consumer protection as its core mission.

Self-assessment tools; risk detection systems; player analytics
Affordability checks and financial risk management
Biometric ID solutions; interactive real-time interventions
KYC/onboarding innovations; self-exclusion technology
Education campaigns; clinical approaches and treatment
CSRD compliance; carbon footprint reduction; DEI initiatives

Recognized by both the Vixio Regulatory Awards and Casino Guru Awards, the Sustainable Gambling Zone features over 30 partners.

2027 Exhibitors

Get Involved

Is your brand ready to support safer gambling and help shape a more sustainable future for the industry? Be part of ICE's global platform for raising standards, supporting charities and driving practical change.

Sustainable Gambling Zone

Fundraising And Charitable Impact

2027 Agenda

Scope Of The Zone

2027 Exhibitors

Get Involved

To showcase your brand as exhibitor, sponsor or donor

To apply for the 2027 donation

To share your expertise in the 2027 agenda

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