Sustainable Gambling Zone ICE Barcelona 19-21 January 2026

Sustainable Gambling Zone

Formerly known as the Consumer Protection Zone, this award-winning feature at ICE is back, bigger and better than ever. Recognized by both the Vixio Regulatory Awards and Casino Guru Awards, it’s one of ICE’s most valued and impactful showcases.

In 2025, the Sustainable Gambling Zone has nearly doubled in size, solidifying its role as the leading platform for advancing safer gambling practices, driving policy discussions, and fostering collaboration. Beyond safer gambling, it embraces a holistic approach to sustainability, integrating pillars such as Diversity, Equity, and Inclusion (DEI) and Environmental, Social, and Governance (ESG).

Join us as we set new standards, elevate sustainability, and shape the future of responsible gaming.

View 2025 Agenda

View 2025 Donors

Casino Guru Awards gra

In Partnership With:

2025 Exhibitors

SGZ at ICE 2025

While expanding its focus to include ESG and DEI, the Sustainable Gambling Zone remains dedicated to its core mission: consumer protection. This space will spotlight cutting-edge tools, products, and technologies designed to enable proactive and preventive measures in safer gambling, such as:

Self-assessment tools for players
Risk detection systems to identify potential harms early
Player analytics for tailored, safer experiences
Affordability checks and managing financial risks
Biometric solutions for secure player identification
Interactive interventions for real-time player support
KYC and onboarding innovations to enhance player safety
Self-exclusion and player-blocking technology
Education campaigns to raise awareness
Clinical approaches and treatments for those in need

Additionally, the zone will highlight the latest developments in:

Corporate Sustainability Reporting Directive (CSRD) compliance
Carbon footprint reduction strategies
Sustainability throughout the lifecycle and value chain
Diversity, Equity, and Inclusion (DEI) initiatives

2025 Agenda

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Fund-Raising

With the support of leading operators and suppliers, over €270,000 has been raised to date to drive consumer protection initiatives in the gambling industry.

Is your brand ready to take a stand for safer gambling and become a key part of ICE’s consumer protection initiatives?

Show your commitment to progress by joining our fundraising efforts. Together, we can make an even greater impact.

Get involved by reaching out to ewa.bakun@clariongaming.com today!