Smartplay International

Headquarters: Edgewater Park, New Jersey, USA Industry: Gaming Equipment, Lottery Draw Systems & Digital RNG Platforms Global Footprint: Serving clients across 128 countries Accreditations & Memberships: ISO 9001:2015 Certified | WLA Associate Member | NASPL Associate Member Company Profile Smartplay International is a global leader in the design, engineering, and manufacturing of mechanical lottery draw systems, digital Random Number Generator (RNG) solutions, and custom game fabrication. Since 1993, Smartplay has provided high-integrity draw technologies to government-sanctioned lotteries, commercial gaming operators, iGaming studios, and regulatory authorities worldwide. With equipment deployed across 128 countries, the company delivers end-to-end solutions that combine mathematical fairness, broadcast-ready visual design, and rigorous security standards. Core Offerings & Solutions 1. Mechanical Lottery Draw Systems Smartplay engineers and fabricates an extensive portfolio of traditional and modern mechanical draw equipment: Air-Mix Draw Machines: High-velocity pneumatic systems designed for multi-number and rapid-draw games, providing continuous ball action and visual transparency. Gravity-Pick Draw Machines: Precision counter-rotating mechanical chambers engineered for ceremonial high-jackpot lotteries. Automated Recognition & Telemetry: Integrated optical and high-speed RFID tracking arrays that identify drawn numbers instantly, feeding real-time graphic displays and central monitoring systems without manual intervention. Precision Ball Sets: Individually calibrated rubber and polymer draw balls measured to hundredths of a gram to maintain absolute statistical randomness. 2. Origin® Digital RNG Systems The Origin® Digital Drawing System delivers certified electronic outcomes for government and multi-jurisdiction lotteries: True Non-Deterministic Randomness: Harnesses physical hardware entropy and cryptographic random seed generation evaluated across millions of draw iterations. Air-Gapped Architecture: Fully isolated from public networks and local web access to prevent external cyber threats. Immutable Audit Logging: Produces unalterable, time-stamped draw reports designed to satisfy strict oversight from independent audit firms and regulatory authorities. Dynamic Media Generation: Produces instant broadcast-quality video animations, web graphics, and secure API data outputs for multi-channel distribution. 3. Custom Game Fabrication & Broadcast Production Smartplay’s in-house engineering and fabrication facilities bring proprietary game concepts from design to reality: Custom Studio Centerpieces: Tailored mechanical draw systems, automated multi-chamber units, and oversized prize reveals engineered specifically for high-definition television studios. iGaming & Live-Dealer Hardware: Heavy-duty, continuous-operation prize wheels, automated card shufflers, and dice drops built for 24/7/365 uptime and sub-second data streaming. Promotional & Casino Floor Activations: High-visibility commercial drawing units and prize drums built to meet certified gaming odds required for promotional prize coverage. Civic & Regulatory Drawings: Auditable draw hardware and RNG software utilized by public agencies to conduct transparent, equitable lotteries for restricted commercial licenses and housing permits. In-House Engineering & Manufacturing Advantage Smartplay maintains 100% in-house capabilities across mechanical engineering, electrical design, software development, CNC machining, acrylic fabrication, and final assembly. This vertically integrated structure eliminates third-party dependencies, allowing for: Rapid Customization: Swift adaptation of mechanical dimensions, chamber configurations, lighting, and game mechanics to meet specific client rules and broadcast aesthetics. Direct Accountability: Seamless coordination between software engineers and mechanical fabricators to ensure hardware-software cohesion. Rigorous Quality Assurance: Every machine undergoes thorough bench testing, electrical inspection, and operational calibration prior to dispatch. Worldwide Service & Field Support To ensure continuous operational uptime and compliance, Smartplay operates a dedicated team of 12 full-time, factory-trained service technicians who travel globally. Preventative Maintenance Agreements: Regular on-site servicing that includes micro-calibration of ball sets, pneumatic valve tuning, filter replacement, and sensor diagnostics. Emergency Field Dispatch & Remote Support: 24/7 technical assistance to diagnose issues and provide rapid on-site intervention when required. Installation & Commissioning: Complete on-site setup, verification testing, and operational training for draw officials and regulatory observers. Certified Replacement Parts: Guaranteed availability and expedited international delivery of genuine factory components and matched ball sets. Quality Standards & Regulatory Compliance ISO 9001:2015 Certification: Smartplay’s quality management system is certified to international standards across all design, manufacturing, testing, and customer service operations. World Lottery Association (WLA): Active Associate Member upholding international standards of integrity, transparency, and responsible gaming. North American Association of State and Provincial Lotteries (NASPL): Longstanding Associate Member supporting integrity and operational standards for North American lotteries. Independent Lab Certification: Software engines, physical draw mechanisms, and calibration protocols are routinely submitted to and certified by recognized independent gaming laboratories, including Gaming Laboratories International (GLI) and major accounting oversight bodies.