Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.

In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report Optimove was ranked #1 by Gartner for Multichannel Marketing Journey Orchestration.

Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including bet365, Betfred, BetMGM, Entain, Sisal, Pennsylvania Lottery, and others across the gaming sector.