ENTERACTIVE INCREASES ACTIVE PLAYERS FOR iGAMING OPERATORS 

Enteractive is a service provider for the global iGaming industry, complementing operators’ existing CRM activities to generate additional revenues through personalized contact with players across iGaming and Sportsbook sectors.

With headquarters located in Malta, Enteractive operates in existing and emerging online gambling markets around the world.  Office locations include Miami, USA, and Bucharet, Romania. 

The main activity that Enteractive performs for its clients is to contact players through a one-to-one call to convert registered non-funded player accounts and reactivate lapsed players. The company also uses its own technology to securely manage the operator's databases, while employing custom SMS and web application software to connect with players when they are not available by phone.

Since the company was founded in 2008, Enteractive has seen exponential growth from long-term clients such as Betsson, Fanduel, Kindred, ComeOn, and many more. Since 2017, the company has expanded operations to serve the needs of operators around the world, from Europe to North America and from Asia to Latin America.

The secret to this growing success story is the personal approach that Enteractive has developed for each vertical market in which it operates: each of the players they contact receives a phone call from a local number, with someone who speaks their native language from the relevant country teams. It is very important to use call agents who speak the language of the target market and understand the cultural differences and betting habits of each particular territory.

From a database of 100,000 contacts, Enteractive will reactivate around 10% of "active players", usually from accounts inactive for 3 to 6 months or more.