How In-Game Pulse Works

Powered by Solitics’ proprietary Follow Engine, the tool analyzes individual bettor preferences and automatically tailors campaigns in real time. Instead of creating multiple marketing journeys for different scenarios, operators set up a single flow. The engine dynamically adjusts based on live game data and user interests.

For example, when a team scores, fans who follow that team instantly receive a targeted notification: “Big Moment! Your team just scored. Want to double down on the momentum?” This approach ensures relevance and immediacy, eliminating delays that often diminish the impact of in-play promotions.

Unlike third-party solutions, In-Game Pulse integrates seamlessly into Solitics’ existing engagement platform. Operators gain full control, allowing them to launch campaigns at lightning speed. They can do this while maintaining the high standards of personalization Solitics is known for.

Guy Shemer, VP Product at Solitics, explained: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers. In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time. In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after. In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”

By merging real-time sports data with bettor preferences, In-Game Pulse promises to transform how operators connect with customers. It turns every critical moment into a tailored betting opportunity.