Relocating from its decades-long home of London to the Spanish city of Barcelona in 2025, the world’s biggest industry trade show, ICE, will be 20% bigger this year at 120,000 square feet, while the anticipated 55,000+ visitors are expected to conduct more than a million meetings between them. IAG speaks with Jody Frost, Brand Strategist at ICE organizer Clarion Events, to find out what visitors can expect from the very first ICE Barcelona, taking place at Fira Barcelona Gran Via from 2o to 22 January.