Location and dates

Fira Barcelona Gran Via

19-21 JANUARY 2026

Exhibitor Press Release

19 Dec 2024

Become a Streamer: Raise Your Celebrities, Create Your Own Traffic Stream

Trueplay Stand: 2B12
Become a Streamer: Raise Your Celebrities, Create Your Own Traffic Stream

Trueplay, a leading iGaming loyalty software provider, expanded the functionality of its live streaming solution CopyStake, which enables users to copy bets behind their favorite streamers. The new feature, Become a Streamer, allows players to join a team of professional entertainers on an iGaming platform.   

The feature will help operators increase the number and frequency of streams, strengthening CopyStake’s ability to drive traffic from streaming platforms to the casino website with a 13% conversion rate.

Become a Streamer Overview

The feature’s main goals are to leverage user-generated content to help advertise an iGaming brand across channels like social media and streaming platforms and bring in more active players to the casino website.

Players who take on a new role work alongside professionals to engage the audience on the platform. They host streams, interact with viewers, invite them to try CopyStake, and share highlights from their streams on social media. As a result, these players develop an emotional connection to the brand and spread the word about it.

“Empowering customers to turn into streaming hosts and create entertaining content allows operators to subtly encourage them to visit the casino more often, play more, and inspire their viewers to follow their lead. Such players become brand advocates, build fan bases, and enjoy popularity. Meanwhile, the operators financially benefit from increased user activity on the casino website, specifically CopyStake,” notes Dmytro Churakov, Product Manager at Trueplay.

To learn more about the feature, schedule a demo with Trueplay’s product team.

https://trueplay.io/schedule/

About Trueplay

Trueplay is a Loyalty Booster Suite that enables iGaming brands to build lasting customer relationships based on trust and mutual benefit. It includes programs that ensure player interactions with iGaming platforms are exciting right from the start.

Trueplay’s mission is to revolutionize the iGaming industry by introducing new technologies and features to enhance player engagement.

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