ICE has underlined its credentials as a centre of learning for the international gaming community with confirmation of the free entry Seminar Programme that will take place in the South Gallery  and on the show floor itself.

The eight strong seminar programme, which has been curated to complement the pay-to-attend ICE VOX conference stream, covers contemporary issues including Affiliate Marketing, Casino Trends, Diversity in Gaming, Research in Gaming, Gaming Start-Ups, Training, Opportunities in Italy and Conducting Business in Indian Country.

Dan Stone, Senior Marketing Manager, responsible for ICE London, said: “Our aim is to deliver a 360 degree perspective on the industry in order to complement the full range of equipment on the show floor at ICE London, which covers every gaming vertical. As well as providing the ICE VOX stream of paid content, we recognise that some ICE delegates will want a less intense learning experience, and may wish just to select one or two topics of interest as part of their ICE London experience. The seminar programme is current and informative, delivered by experts in their chosen field.”

The ICE Seminar programme comprises:

TUESDAY, FEBRUARY 6, 2018

Casino Trends from Around the World
South Gallery Room
The world of gaming is expanding and while European models still remain very gaming focused, lessons can be learnt from markets in the US, Singapore and Macau on how to maximise other sources of revenue and increase the attractiveness of casinos. This seminar will feature four dedicated sessions focussing on global issues, comprising; Gaming vs. non-gaming trends; eSports in a casino; Marrying chance and skill; and, IR developments from around the world and their future in Europe.

Pitch ICE
Game Design Theatre N7-450
Pitch ICE offers an opportunity for gaming start-ups to debut their companies at the world’s premier gaming technology event and present them to the wider gaming industry on a dedicated stage. Start-ups, selected in a submission process, are given ten minutes to pitch their new companies on the ICE showfloor, and in the process reach potential investors and partners.

Totally Gaming Academy S9-260
Exclusively at ICE, the Totally Gaming Academy is offering the opportunity to attend a 45 minute taster session for each of its gaming training courses. The free to attend sessions will be conducted in the Totally Gaming Academy Theatre located at S9-260. The following taster sessions have been confirmed: Slot Academy; Table Games Academy; Affiliate Management Academy; Online Gaming Masterclass; Responsible Gaming Academy; Online Slot Development Academy; Sportsbook Management Academy; Lottery Academy; Anti-Money Laundering Academy; Online Genius Bar; Sportsbetting & Lottery Genius Bar; and, Land Based Genius Bar.

Tribal Gaming Exchange
South Gallery Room
The Tribal Gaming Exchange at ICE will continue educating the global gambling industry on doing business in Indian Country, with a particular focus on partnerships and business exchange. The day’s activities will include an educational programme, lunch hosted by the National Indian Gaming Association, and a series of one-on-one meetings with the members of the tribal delegation to ICE.

WEDNESDAY, FEBRUARY 7, 2017

Refining the Affiliate Ecosystem
South Gallery Room
Following major developments in the UK iGaming affiliate landscape under the auspices of increasing macro-environment pressure, the affiliate space was hit hard by the closure of the Sky Betting & Gaming affiliate programme.

This seminar seeks to further assess ways in which operators, affiliates, suppliers, regulators and the media can progress their work together to ensure that affiliate marketing - the bastion of both user acquisition and player advocacy in the iGaming space for a generation - continues to serve the industry in a progressively responsible manner to protect customers.

Diversity & Inclusion in Gaming
South Gallery Room
Following the first seminar on this topic held at ICE 2017, this year’s seminar will continue the discussion on how the gambling sector can become a more inclusive industry, allowing for more innovation through diversity, and thus achieving better financial results. This seminar will once again focus on the specific strategies that organisations within the sector can implement to improve their diversity, going beyond just gender.

Italy Briefing
South Gallery Room
Continuing the successful co-operation that spans across Clarion Gaming events ICE and iGB Live!, Gioconews will be providing an update on the licensing process for online gaming in Italy, and the developments within the land-based sector in one of the most successful gambling markets in Europe.

Pitch ICE

Game Design Theatre N7-450
Pitch ICE offers an opportunity for gaming start-ups to debut their companies at the world’s premier gaming technology event and present them to the wider gaming industry on a dedicated stage. Start-ups, selected in a submission process, are given ten minutes to pitch their new companies on the ICE showfloor, and in the process reach potential investors and partners.

Research Exchange
South Gallery Room
The Research Exchange at ICE is set to answer the industry’s call for evidence-based decisions, in particular, when it comes to regulatory developments often influenced by calls for more consumer protection in gambling. Clarion Gaming is currently inviting researchers from around the world to submit their research ideas, proposals and projects within the following categories: Consumer Protection and CSR; Online & Land-based Gaming; Data Analysis & Consumer Insights; Marketing; Operations Analysis; Game Innovation; Online/Mobile Gaming; Applied Mathematics of Gambling; Sports Betting; and, Social Gaming. To submit, complete the submission form, and send to ewa.bakun@clariongaming.com by Wednesday, 3 January.