The visitor marketing campaign for ICE 2018 (6-8 February, ExCeL London, UK) is officially underway with registration going live at www.icetotallygaming.com/register. The decision to go live a full five months ahead of ICE, hosting the biggest and most cosmopolitan gathering of gaming professionals in the world, was taken following feedback from ICE exhibitors who requested a bigger window to showcase their brands more effectively and develop a dialogue with gaming professionals ahead of the event opening at ExCeL London. The ICE registration process features a pre-populated form which provides former attendees with the fastest possible, click-and-confirm registration experience.
 
Dan Stone, Senior Marketing Manager at Clarion Gaming, said: “ICE has become such an important business event for the entire gaming industry that our exhibitors requested a longer lead time between registration going live and ICE going live. As well as bringing registration forward, we have also invested in the segmentation of news and content by sector and the creation of a zone for visitors to favourite products and content. The Meeting Planner tool, which was requested by visitors and exhibitors alike, will go live during Q4 2017."  
 
The 2017 edition of ICE was officially the best on record, with an independently audited attendance of 30,213 making the journey to ExCeL from 151 jurisdictions. The attendance represented a 6% year-on-year increase and the sixth consecutive year of growth. The success of ICE was recognised by the Association of Exhibition Organisers which shortlisted the world’s biggest gaming expo in the ‘Best UK Tradeshow Over 2,000sqm’ category and named Clarion Events as the industry’s ‘Most Respected Company of the Year’.
 
For more information on ICE 2018 and to register, visit the new website at icetotallygaming.com.