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20-22 JANUARY 2025

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24 Jan 2022

Hippodrome Casino owner Simon Thomas backs April’s return of ICE London

Hippodrome Casino owner Simon Thomas backs April’s return of ICE London
Simon Thomas, owner of the world famous London Hippodrome Casino, has backed the return of ICE London describing the show’s April dates as being an important opportunity for the recovery and growth of the international land-based gaming sector.

Simon, who has a long-standing association with ICE London and its predecessor, ATEI, joins European Casino Association Chairman Per Jaldung, ECA Secretary General Hermann Pamminger and The Gambling Business Group in endorsing April’s return of ICE London after what will be a 26-month absence.

He confirmed: “I've missed the opportunity to meet industry figures and colleagues in person when the real conversations happen.”  Referencing the spread of the Omicron variant which led to the identification of new dates later in the Spring he confirmed: “London has led the charge against Covid and restrictions have been lowered. It’s vital we now focus on returning to rebuilding the industry and ICE London is a great chance to do that. I look forward to seeing everyone there."

Stuart Hunter, Managing Director, Clarion Gaming and the person responsible for delivering the return of ICE London said: “I’m delighted that the market we serve is eager and committed to get the show back on the road. The senior team has worked tirelessly with our colleagues at ExCeL London to find alternative dates for what is one of the most successful and biggest in-person business events held in the UK which in conjunction with the co-located iGB Affilate London comprises more than 700 gaming industry exhibitors. Securing new dates has been a mammoth task and has involved migrating six other events to enable ICE to have the entirety of ExCeL which is the space required to operate at full capacity.”

“We acknowledge that the April dates that we have secured do not suit everyone and that we will as a consequence miss a small proportion of our most loyal customers. This is highly regrettable and we continue to do our best to work through the challenges and provide support with preparations and planning for what is the world’s biggest and most influential gaming industry gathering.”

He added: “We have been really encouraged by the level of industry support that we are receiving expressed both publically and in private emails. We have also commissioned independent research of the ICE database of stakeholders and the initial responses regarding the intentions to attend April’s edition of ICE London are overwhelmingly positive and augur well for our hundreds of exhibitors who will be on the show floor. I am sure the market understands that we are doing our level best to deliver another strong edition of ICE London and celebrate the return of the industry in the best possible way.”

“If anyone would like to discuss any of the issues relating to the return of ICE London they can contact me on stuart.hunter@clarionevents.com

ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world and embraces every aspect of the gambling ecosystem from games creators, distributors, operators and retailers, to trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com. The co-located iGB Affiliate London event (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit:https://london.igbaffiliate.com For more information on the ICE VOX Conference (11 – 13 April), incorporating the World Regulatory Briefing and the International Casino Conference visit: https://www.icelondon.uk.com/ice-vox