Pitbot.AI / Portico Play, de Luminbrane
Pabellón: 4
Stand: 4K12
Pitbot and Portico Play: player support you can stand behind, and promotions people come back for.
Two things decide whether a player stays: how you treat them when something goes wrong, and whether you give them a reason to return. Pitbot and Portico Play are built for exactly those two moments. Pitbot is AI player support with a human in the loop, made for online casino and sportsbook operators in regulated markets. Portico Play is a studio of branded promotional games that turn a bonus, a free spin or a prize into something worth playing for. Both are designed and run by Luminbrane, a Stockholm-based product studio with more than twenty years of casino and sportsbook experience behind it. ICE Barcelona 2027 is the first time the two brands exhibit together. Find us at stand 4K12.
Pitbot: every player conversation, your team in control
Support teams in iGaming spend most of their time finding context: which bonus the player has, what tier they are in, what they were told last week, and which language they wrote in. Pitbot brings email, live chat, SMS and Telegram into one workspace, with one thread per player that follows them across channels. When a message arrives, Pitbot drafts a reply from the player's betting and bonus history, VIP tier, past complaints, current sentiment and preferred language, written to your brand's policies and terms. The agent starts from a draft, not a blank page.
What makes Pitbot fit regulated markets is how much it leaves to people. You choose how much the AI sends unattended. With auto-send off, every draft on email, live chat and Telegram waits for staff approval. With it on, only replies the pipeline scores as high confidence go out by themselves; anything escalated, flagged or below the bar still goes to a person. Responsible gambling and regulator signals are a hard stop: the thread is escalated to a trained operator instead of answered, a sensitive case opens, and marketing outreach to that player is blocked until it is closed. The same block applies to self-excluded players, and no campaign can override it.
Every AI decision and every operator action is written to an append-only audit trail with its reason, confidence score, provider and model. When a regulator or an internal auditor asks what happened and why, the answer is already there. Pitbot's dashboard also shows what your support is actually doing: first response times, AI handle rate, VIP handling and AI confidence across every channel, with an exportable history.
Under the hood, Pitbot is built for the way operators run. Multiple casino brands run from one platform with fully isolated data, their own personas, knowledge bases, languages and policies. Localisation is built in: the player's language is detected, context is translated for the AI, the reply goes back in the player's language, and the case is matched to an operator who speaks it. Each step of the pipeline can use Anthropic Claude, OpenAI, Google Gemini or self-hosted models, with a backup provider per agent that takes over automatically if the primary errors, rate-limits or times out. A stall monitor flags any run that gets stuck. Pitbot is deployed in Europe and South Africa so the workspace is close to your team, with data held in the EU. Custom installations are possible.
Getting started takes minutes, not a procurement cycle. Your first 50 conversations in 30 days are free, with no card required. Bring the questions your team handles every day to the stand and we will show you where Pitbot fits.
Portico Play: your brand, in play
Portico Play builds branded promotional games for marketing teams that want people to sign up, deposit and come back. The idea is simple: your business owns the offer, we make the moment around it. A welcome bonus revealed by a wheel, a free bet behind a scratch card, a reload offer that depends on calling tonight's score. The reward is yours. The game makes people want it.
There multiple ways to play, grouped by what decides the outcome. Chance: Welcome Wheel, Mystery Boxes, Plinko, Scratch Card, Reels, Free Kick, Match Point, Bowling, Tap to Risk and Wildhunt. Knowledge: Quiz and Prediction. Skill: Memory, Sliding Puzzle and IcePeak, a mountain to climb in your colours. Participation and preference: Poll, Survey, Calculator and Recommendation. Each game is customised to your brand, prizes and campaign settings: colours, logo, typography, sounds and seasonal looks, so a Christmas calendar and a summer tournament can share one platform and look nothing alike.
Behind every game is Portico Promos, the campaign platform that gets down to business. Set prize weights, caps and budgets. Deliver bonus codes, offer links or tracker links. Draft, publish and roll back live campaigns. Run them on hosted pages, embed them in your site or app, and push results to your CRM through webhooks. Experiments compare when to ask for details, and reporting shows plays, sign-ups and claims per campaign.
For iGaming, Portico Play adds what operators and affiliates actually need: market rules so the right offer shows in the right jurisdiction, bonus codes and tracker links per campaign, and registration and first-deposit attribution when your platform supplies those events. No integration is needed to start. A hosted campaign that hands out codes runs on day one; your existing platform honours the reward as it already does.
Portico Play is B2B promotional game software. Nobody pays to play, outcomes are verifiable, and the reward mechanics are documented openly, which keeps the games on the right side of marketing and gambling rules in every market we serve. The same platform runs campaigns for retail, restaurants, events, sports clubs and media brands, which is why the games feel like consumer products rather than casino lobby furniture.
At the stand
Two live demos, no slides. On the Pitbot side, pick a conversation, a withdrawal question, a bonus query or a player who says they need help, and take the review step yourself: see the draft, the context it used, and what happens when a responsible gambling signal is detected. On the Portico Play side, play Climb the ICE, our stand campaign built on IcePeak. Every climb is a chance at a bonus code or a physical prize, and every visitor leaves with a reason to come back on day two.
Built by Luminbrane
Luminbrane AB is a product studio in Stockholm, Sweden, founded by Marcus Adolfsson after twenty years of building casino, sportsbook and player-engagement products for operators. The team builds, hosts and operates Pitbot and Portico Play end to end. Infrastructure runs in the EU on Swedish-sovereign hosting where data residency matters, and the company is working towards ISO 27001. We are small by design and close to every customer.
Contact
Pitbot: pitbot.ai · info@pitbot.ai · Book a demo at pitbot.ai/book-a-demo
Portico Play: porticoplay.com · Talk to the studio at porticoplay.com/contact
Stand 4K12, Fira Barcelona Gran Via, 18 to 20 January 2027.
Áreas de negocio
Europa, África, Oriente Medio, Sudamérica, Asia, América Central, Australasia
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