‘Together never felt so good' is the creative theme adopted by Clarion Gaming in support of the much anticipated return of ICE London - the most international and comprehensive business-to-business gaming event on the calendar. ICE London 2022, which takes place across 1st – 3rd February at the ExCeL Exhibition Centre, will be hosting industry professionals from around the world for the first time following a two year Covid-enforced absence.

Stuart Hunter, Managing Director, Clarion Gaming and the person responsible for overseeing the return of live events within the gaming portfolio, believes the eyes of the international gaming industry will be focussed on ICE London. He explained: “The industry has made important steps with regards to the return of in-person events, not least with September's successful staging of iGB Live! in Amsterdam."

“What iGB Live! demonstrated is how much we've all missed the unique buzz and theatre of live events and how productive they are in facilitating connections and business opportunities. ICE London is the embodiment of all that's good about face-to-face, and our theme ‘Together never felt so good'really captures what we have been missing since the last edition of ICE London closed its doors back in February 2020. It may be a slightly overused phrase but this really is a people business and the team at Clarion Gaming sees it as a great responsibility and an honour to reflect these unique credentials in our creative, in our communications and, most importantly, in the delivery of the experience in February.”

He added: “We've spent a lot of time talking with our customers and listening to their hopes and aspirations, and the sense of solidarity and coming together as a community at ICE London has featured highly. To help achieve this we are making our biggest ever marketing and communications investment, maximising the number of touch points the brand has with the international industry, attempting to answer any misgivings, working alongside our exhibitors and amplifying the ‘Together never felt so good' core campaign message.”

ICE London is the biggest gaming event in the world and embraces every aspect of the gambling industry supply chain from games creators, distributors, operators and retailers, to trade associations, strategic bodies and regulators.