Casinos are more than a place to gamble; they’re now entertainment hubs offering experiences customers can’t find anywhere else. Immersive, interactive experiences are also hitting the casino floor, in the form of skill-based games targeting new demographics.

Casinos collect vast troves of data which can be used to keep players engaged, reward them with special prizes or experiences and even to keep them safe. Automation provides a way to analyse this data quickly and at scale. Online this could go further, with games adapting to player preferences meaning two customers playing the came game can have entirely different experiences.

Every vertical is eyeing up VR and AR, but for casinos this could create an entirely new category of game. New technology places players at the heart of the action, and takes a two-dimensional display into something far more engaging. And as omnichannel gaming expands to the casino floor, could this create even more connected experiences?