Fira Barcelona Gran Via,
18–20 January 2027
You don't need to be an industry giant to build gaming's next big thing.
For ICE 2027, we're creating a new Indie Game Zone for the up-and-coming studios making genuinely exciting games. We want to create a platform for the next generation of game developers to make themselves known to the wider industry.
The Indie Game Zone will put studios in front of the operators, decision-makers, and industry leaders looking for what's next.
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You've built the game. Now it's time to put it in front of industry-leading operators.
The Indie Game Zone is designed to give emerging game studios a platform in the heart of ICE to connect exciting new content and the developers behind it with a global audience of gaming operators.
ICE sets the tone for the global gaming industry each year, and we’re eager to support the next generation of games developers.
Pods start at €12,500 and include:
The Indie Game Zone is designed for independent, early-stage game studios creating high-quality original content, that are ready to take on the global gaming industry.
We’re looking for studios that…
Are not a current exhibitor at ICE or iGB L!VE
Have been in operation 10 years or less
Are not a subsidiary of a larger casino games provider
Have compelling games or concepts ready to showcase
Want to build relationships with operators and industry partners
Want to increase their visibility within the global gaming market
Have not yet achieved the scale or profile of the industry’s largest suppliers
Have something genuinely new, different or exciting to bring to ICE
Does that sound like you? Then we want to hear from you.
Applications are now open for studios interested in purchasing a booth in the Indie Game Zone at ICE 2027.
Tell us about your studio, your games, and what you’re bringing to the industry.
