Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Sports Betting

Sports Betting Sector

Cutting edge sports betting technology converges on the ICE show floor

Solutions to give you an edge in sports betting

Betting shops still pack in the punters but sports betting is a sophisticated, technology-driven vertical today. As automation overhauls trading and machine learning offers new standards of personalisation, we’re entering a new era for sportsbooks.

The world’s leading gaming event ICE showcases the evolution of this crucial vertical. ICE’s exhibition hall features betting technology specialists alongside all the ancillary services an operator could need, whether that’s payment processing, regtech or marketing solutions.

At the ICE VOX conferences you’ll hear from sports betting leaders covering a range of topics from new markets, to risk management, fraud prevention and compliance.

Want more? Get your prep underway with the Road to ICE, which kicks off looking at the rise of regulation in Latin America.

 

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Excited? See who’s on display at ICE 2024!

 

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Bet on sports betting technology with this rundown of key trends:

Artificial intelligence:

Sportsbook operators are using AI to develop sophisticated, accurate and speedy betting models. Using automation to make margin adjustments at scale is helping operators manage risk more effectively, making sports betting more profitable.

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Machine learning:

ML can track customer behaviour and adapt to their activity, creating a more personalised betting experience. It’s a step towards ending endless searching for the markets punters want, and serving them with recommendations to keep them engaged.

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Blockchain:

We’re moving ever closer to industry adoption, as operators experiment with blockchain to build secure and transparent betting platforms. The level of visibility provided by blockchain solutions provides a broader view of customer behaviour, potentially creating a higher standard of player protection. Could this be the year it breaks through?

Meet the Industry

Virtual and augmented reality:

Sports leagues and betting operators bring bettors closer to the action - VR and AR puts them so close they’re almost on the field. Whether it’s creating the most immersive sports viewing experience imaginable or integrating betting into broadcasts, these technologies converge betting and spectatorship in innovative new formats.

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Content Sessions Within the Sports Betting Sector

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Esports Betting Conference
    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Level up your understanding of esports in the Americas! Loadout have been on a data-driven quest gathering vital statistics from esports fans across North and South America, and are now ready to share it with you. From the various tundras of North America to the samba-infused arenas of the South, Loadout are dishing out the hottest esports gaming trends and player preferences. Join us, as they 'Un-load' the secrets of the American gaming realm. It's time to respawn your knowledge and master these geolocations like a pro!
    • Esports Betting Conference
    ICC Capital Suite
    Gen Z is now coming of legal betting age, and soon enough, this digitally native customer will be the gambling’s industry core demographic. But with Gen Z wagering online less than their Millennial counterparts, how can the sports betting industry adapt its products to capture a cohort accustomed to real-time, interactive, and engaging entertainment? Join Rivalry’s Director of Product Design David King and Senior Manager of Games Andre Nogueira in a fireside chat exploring how betting products and brands can better engage the next generation of fans, and why entertainment value is key in capturing this digital audience.
    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Join our panel of data experts as they dive into the critical aspects of data integrity, optimal data sourcing and the effective application of data within esports. Join us as we unravel the complexities of maintaining data accuracy, pinpoint the prime sources for trustworthy data and unveil the secrets to maximizing the potential of this valuable resource. This panel will equip you with the knowledge and strategies needed to confidently step into the data-driven future of this exciting industry.

    Sponsored by:

    Data.bet

     

    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Lee Willows will reflect on his decade working within safer gambling and what opportunities there might be for esports. Lee will talk candidly about overcoming a personal gambling addiction, establishing a sector-leading charity and why esports and the metaverse can be a force for good for humanity. 
    • Esports Betting Conference
    ICC Capital Suite
    ESportsBattle tournaments, curated by BETER, provide 24/7/365 matches in various esports games. All of this comes from studio facilities within Ukraine and Serbia. In this presentation, we’ll explore the underlying motivations driving their establishment and the complexities it takes to forego such an operationally demanding tournament series.
    • Esports Betting Conference
    ICC Capital Suite
ICE 2024

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