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Location and dates

ExCeL London

6-8 FEBRUARY 2024

ICE VOX (5-8 FEBRUARY 2024)

Sports Betting

Sports Betting Sector

With a mix of online and land-based sportsbook providers, the sports betting area is a ‘one-stop shop’ for visitors with an interest in the vertical. ICE brings together sports betting operators and suppliers under one roof. ICE 2024 will also feature a number of sports betting companies that are driving the industry forward.

Here are just a few of the companies that will be exhibiting at ICE 2024:

 

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Join the Sports Betting community at ICE London 2024

The sports betting area at ICE is a one-stop shop for visitors with an interest in the vertical. It features a mix of online and land-based sportsbook providers, as well as suppliers of sports betting software, hardware, and services.

ICE is the best place to keep in touch with the latest developments in sports betting and hear from the companies driving it forward. Attendees can learn about the latest trends in sports betting technology, see the latest sports betting products and services, and network with other industry professionals. ICE also features a number of conferences and workshops on sports betting topics, such as risk management, marketing, and regulation.

Here are some of the key sports betting trends that will be discussed at ICE 2024:

  • The rise of in-play betting: In-play betting allows players to bet on events as they are happening. In-play betting is becoming increasingly popular, as it allows players to add excitement and suspense to their betting experience.
  • The growth of mobile sports betting: Mobile sports betting is now the most popular way to bet on sports. Mobile sports betting operators are constantly developing new features and products to attract and retain customers.
  • The integration of sports betting with other forms of gaming: Sports betting operators are increasingly integrating their products with other forms of gaming, such as casino games and poker. This integration is designed to create a more seamless and engaging gaming experience for players.
  • The regulation of sports betting: Sports betting is now regulated in many jurisdictions around the world. This regulation is designed to protect consumers and ensure that the sports betting industry is fair and transparent.

Content Sessions Within the Sports Betting Sector

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Esports Betting Conference
    • Esports Betting Conference
    Welcome to the EBC
    ICC Capital Suite
    • Esports Betting Conference
    Esports Enthusiast Insights Across the Americas: How to Score a Critical Hit in these Geos
    ICC Capital Suite
    Level up your understanding of esports in the Americas! Loadout have been on a data-driven quest gathering vital statistics from esports fans across North and South America, and are now ready to share it with you. From the various tundras of North America to the samba-infused arenas of the South, Loadout are dishing out the hottest esports gaming trends and player preferences. Join us, as they 'Un-load' the secrets of the American gaming realm. It's time to respawn your knowledge and master these geolocations like a pro!
    Daniel Offen
    Daniel Offen, Insights & Data Lead - Loadout
    • Esports Betting Conference
    Rivalry Presents - Gen Z & Sports Betting: How to Capture, Engage, and Entertain the Next Generation of Fans
    ICC Capital Suite
    Gen Z is now coming of legal betting age, and soon enough, this digitally native customer will be the gambling’s industry core demographic. But with Gen Z wagering online less than their Millennial counterparts, how can the sports betting industry adapt its products to capture a cohort accustomed to real-time, interactive, and engaging entertainment? Join Rivalry’s Director of Product Design David King and Senior Manager of Games Andre Nogueira in a fireside chat exploring how betting products and brands can better engage the next generation of fans, and why entertainment value is key in capturing this digital audience.
    David King
    David King, Director of Product Design - Rivalry
    Andre Nogueira
    Andre Nogueira, Senior Product Manager of Games - Rivalry
    • Esports Betting Conference
    Networking Break
    ICC Capital Suite
    • Esports Betting Conference
    Stepping out of the Data Beta
    ICC Capital Suite
    Join our panel of data experts as they dive into the critical aspects of data integrity, optimal data sourcing and the effective application of data within esports. Join us as we unravel the complexities of maintaining data accuracy, pinpoint the prime sources for trustworthy data and unveil the secrets to maximizing the potential of this valuable resource. This panel will equip you with the knowledge and strategies needed to confidently step into the data-driven future of this exciting industry.
    • Esports Betting Conference
    Networking Break
    ICC Capital Suite
    • Esports Betting Conference
    Playing to Win: Better Collective's Esports Power Play
    ICC Capital Suite
    Join Better Collective as they reveal their game-changing esports strategy after acquiring HLTV and Futbin. In this presentation, they'll unravel the blueprint within the world of esports and gaming communities through these strategic partnerships. Discover how Better Collective is translating raw data from HLTV into actionable insights and turbocharging fan experiences using Futbin's unique offerings. This session is your opportunity to gain exclusive insights into their winning formula and the exciting future they're creating for esports fans and players.
    • Esports Betting Conference
    TBC
    ICC Capital Suite
    • Esports Betting Conference
    Networking and end of conference
    ICC Capital Suite

Event News

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  • Gambling Business Group to host land-based gaming hub at ICE

    Gambling Business Group to host land-based gaming hub at ICE

    09 Nov 2023
    Cross-sector strategic body The Gambling Business Group (GBG) has announced that it will stage the second edition of its High Street Hub at ICE 2024 the world’s largest gaming expo which takes place a ...
    Read More
  • GLI’s Karen Marcela Sierra-Hughes confirmed as ICE Ambassador

    GLI’s Karen Marcela Sierra-Hughes confirmed as ICE Ambassador

    07 Nov 2023
    Clarion Gaming has added to its ICE Ambassador team of senior international gaming influencers with the appointment of Karen Marcela Sierra-Hughes, Vice President, Latin America Caribbean and Spain at ...
    Read More
  • ICE registration opens as organisers predict record attendance for last London edition

    ICE registration opens as organisers predict record attendance for last London edition

    06 Nov 2023
    Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be an historic edi ...
    Read More

 

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