Location and dates

ExCeL London

6-8 FEBRUARY 2024



Casino & Games Sector

As the place the gaming industry goes to do business, ICE sits at the top table of casino gaming with some exhibitors insisting that London now eclipses Las Vegas.

Here are just a few of the companies that will be exhibiting at ICE 2024:


  • Products/Services
    • Casino Management/Operations
    • Casino equipment
    • Casino Software

Join the Casino & Games community at ICE London 2024

Casino technology and game developments are one of the most popular sectors at ICE, the world's leading gaming event. ICE brings together all of the key players in the casino industry, including game developers, manufacturers, and operators.

At ICE, attendees can learn about the latest trends in casino technology and game developments, see the latest casino games and products, and network with other industry professionals. ICE also features a number of conferences and workshops on casino technology and game development topics, such as game design, game development, and game testing.

Here are some of the key casino technology and game development trends that will be discussed at ICE 2024:

  • Artificial intelligence (AI): AI is being used to develop more sophisticated and engaging casino games. For example, AI can be used to create more realistic and challenging opponents in table games, or to develop more immersive and interactive slot machines.
  • Machine learning (ML): ML is being used to develop more personalized gaming experiences for casino players. For example, ML can be used to recommend games to players based on their past gaming history and preferences.
  • Blockchain: Blockchain is being used to develop more secure and transparent casino games. This is helping to build trust with players and to reduce fraud.
  • Virtual reality (VR) and augmented reality (AR): VR and AR are being used to create more immersive and engaging casino experiences for players. For example, VR can be used to transport players to a virtual casino, while AR can be used to overlay information onto live casino games.

ICE 2024 will also feature a number of casino technology and game development companies that are driving the industry forward.